Course curriculum

  • 1

    Welcome!

    • Welcome to Pin Practical Promotions!

    • Pinterest is a Publicly Traded Company

    • Pin Practical Promotions Workbook [UPDATED JAN 2020]

    • Pin Practical Primer Version 7 [UPDATED]

  • 2

    Pin Practical Promotions Course Special Bonuses

    • Bonus #1: 2 Free Months of Tailwind Plus Membership

    • Bonus #2: 1 Free Month of ConvertKit

    • Bonus #3 & 4: Pin Practical Promotions Facebook Group & Office Hours

    • Bonus #5: Promoted Pins Funnel Tracking Spreadsheet

    • Bonus #6: Done For You Promoted Pin Keyword Research by Niche

    • Bonus #7: Pinterest Ads Funnel Cheat Sheets (including our popular Triple Dip Funnel™)

    • Bonus #8: Pin Design Guide - Do This, Not That

    • Bonus #9: 10 Done-For-You Pinterest Canva Templates

    • Bonus #10: 30 Days Free of Canva Pro

    • Bonus #11: Trello & Asana Pin Practical Promotions Boards

  • 3

    Module 1: Prepping Your Account for Promoted Pins

    • Pinterest Ad Guidelines + Terms You Must Know Before Promoting a Pin

    • Set Up Your Pinterest Business Account + Claim Your Website

    • How to Set Up a Pinterest Business Account

    • How to Claim Your Website with Pinterest

    • How to Set Up Rich Pins in WordPress

    • Install Your Pinterest Tag the Right way Using WordPress

    • Is Your Pinterest Tag Installed Correctly?

    • How Do I Know if My Pinterest Tag is Verified?

    • Deep Dive on Pinterest Event Codes [UPDATED]

    • Why You Should Install Your Event Codes Now

    • How Do I Know if My Event Codes are Working?

  • 4

    Additional Platform Specific Instructions

    • Placing Your Pinterest Tag and Event Codes in Shopify [UPDATED]

    • Placing Your Pinterest Tag and Event Codes in Squarespace

    • Placing Your Pinterest Tag and Event Codes in LeadPages

    • Placing Your Pinterest Tag and Event Codes in Thinkific

    • Placing Your Pinterest Tag and Event Codes in SendOwl [UPDATED]

    • Placing Your Pinterest Tag and Event Codes in ThriveCart [NEW]

    • Placing Your Pinterest Tag and Event Codes in ConvertKit [NEW]

    • Placing Your Pinterest Tag and Event Codes in Kajabi [NEW]

    • Placing Your Pinterest Tag and Event Codes in Teachable [NEW]

    • The Basics: How TpT and Promoted Pins Work Together

    • How to Set Up UTM Codes for TpT

    • Tracking Sales Conversions for TpT

    • Tracking Sales Conversions for Etsy

    • Helpful Tips for Finding Where to Install Your Pinterest Tag and Event Codes on Other Platforms

  • 5

    Module 2: Why Should I Promote a Pin?

    • 8 Reasons to Consider Promoting a Pin

  • 6

    Module 3: Choosing the Perfect Audience

    • What is the Difference Between a Warm and Cold Audience? + When to Use Each

    • How to Set Up a Custom Website Audience

    • How to Set Up a Custom Audience of Existing Email Subscribers

    • How to Set Up an Engagement Audience of People Who Interacted with Your Pins

    • How to Set Up a Custom Actalike Audience

    • Custom Audience FAQs

  • 7

    BONUS: Your Pinterest Customer Journey

    • At What Point Should You Invest Money in Promoted Pins?

    • How a Pinterest Funnel Works

    • Email Subscriber Funnel

    • Double Dip Funnel™

    • Triple Dip Funnel™

    • Funnel Templates

  • 8

    Module 4 | Part 1: Setting Up and Optimizing a Promoted Pin Campaign

    • Promoted Pin Keywords and Images

    • Keyword and Promoted Pin Stat Tracking Spreadsheet

    • Types of Promoted Pins - Which One Should I Choose? [UPDATED]

    • How to Structure a Promoted Pin Campaign

    • A Glossary of Promoted Pin Acronyms & Terms

    • What is One-Tap and Why Does it Matter?

    • Should I Choose a Traffic or Conversion Campaign? [UPDATED]

    • HELP! I Don't Have 50 Conversions Per Week to My Pinterest Tag!

    • What is an Attribution Window and Why is it Important? [NEW]

    • Product Pins Can Help Convert More Customers

    • Should I Promote a Pin When I Already Rank High in Search Results? [NEW]

    • Everything You Need to Know About Conversion Campaigns for 2020 [NEW]

  • 9

    Module 4 | Part 2: Step-By-Step Instructions for Setting Up a Promoted Pin Campaign

    • How to Set Up a Promoted Pin Campaign

    • STEP 1: Set Up Your Promoted Pin Campaign

    • STEP 2: Set Up Your Promoted Pin Ad Groups

    • STEP 3: Choose Which Pins to Promote

    • STEP 4: Add Additional Ad Groups to Your Campaign

    • Help! My Ads Were Rejected

  • 10

    Module 5: Using Analytics for Better Ad Performance

    • An Overview of the Pinterest Ads Reporting Dashboard

    • How to Set Up Custom Reports for Evaluating Ad Performance

    • How Do I Know if My Ad Performed Well?

    • Understanding the Promoted Pin Algorithm [UPDATED]

    • Breaking Down Ad Performance Metrics

    • Simple Campaign Problem-Solving Tips

    • How to Use Pinterest Ad Results to Make Strategic Changes to Your Ads

    • What To Do if Pinterest is NOT Spending My Ad Budget

    • Promoted Pin Images and the Importance of CTR [NEW]

    • Mobile Ad Reporting

    • My Conversion Campaign Isn't Profitable, Now What? [NEW]

    • Funnel Fatigue and What To Do About It [NEW]

    • How to Measure the Long-Term Value of a Promoted Pin Campaign [NEW]

    • How to Scale Promoted Pins Over a Long Period of Time [NEW]

    • How to Check Ad Performance in Google Analytics

    • BONUS: Google Analytics UTM Tracking and Goals

    • Promoted Pins or Facebook Ads?

  • 11

    Module 6: Case Studies

    • PLEASE READ BEFORE WATCHING CASE STUDY VIDEOS: Case Studies Disclaimer

    • Case Study #1: Carly Campbell from Mommy on Purpose

    • Case Study #1 Transcript with Carly Campbell

    • Case Study #2: Ruth Rackley from By Oily Design

    • Case Study #2 Transcript with Ruth Rackley

    • Case Study #3: Kristen Raney from Shifting Roots

    • Case Study #3 Transcript with Kristen Raney

    • Case Study #4: Amber Roshay from Pen and Parent

    • Case Study #4 Transcript with Amber Roshay

    • Case Study #5: Kara Fidd from Simplifying DIY Design

    • Case Study #5 Transcript with Kara Fidd

    • Case Study #6: Jennifer Maker from JenniferMaker.com

    • Case Study #6 Transcript with Jennifer Maker

  • 12

    Live Q&As

    • Office Hours September 2018

    • Office Hours October 2018

    • Office Hours November 2018

    • Office Hours December 2018

    • Office Hours January 2019

    • Office Hours February 2019

    • Office Hours March 2019

    • Office Hours April 2019

    • Office Hours June 2019

    • Office Hours July 2019

    • Office Hours August 2019

    • Office Hours September 2019

    • Office Hours October 2019

    • Office Hours November 2019

    • Office Hours December 2019

    • Office Hours January 2020

    • Office Hours February 2020

    • Office Hours March 2020

    • Office Hours April 2020

    • Office Hours May 2020

  • 13

    BONUS STRATEGY

    • How to Repurpose Promoted Pin Data in Your Organic Pinterest Strategy

  • 14

    Where Do We Go From Here?

    • Do You Need Help with Your Promoted Pin Campaign? [NEW]

    • Additional Resources to Help You Succeed