Course curriculum
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1
Welcome!
- Welcome to the Pin Practical Promotions!
- Pin Practical Promotions Course Workbook (Updated Feb 2019)
- Pin Practical Promotions Primer (Updated Feb 2019)
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2
Pin Practical Promotions Course Special Bonuses
- Bonus #1: 2 Free Months of Tailwind Plus Membership
- Bonus #2: 1 Free Month of ConvertKit
- Bonus #3 & 4: Pin Practical Promotions Facebook Group & Office Hours
- Bonus #5: Promoted Pins Funnel Tracking Spreadsheet
- Bonus #6: Done For You Promoted Pin Keyword Research by Niche
- Bonus #7: Promoted Pins Funnel Cheat Sheets [update in progress]
- Bonus #8: Pin Design Guide - Do This, Not That
- Bonus #9: 10 Done-For-You Pinterest Canva Templates [UPDATED]
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3
Module 1: Prepping Your Account for Promoted Pins
- Pinterest Ad Guidelines & Terms You Must Know Before Promoting a Pin [UPDATED]
- Before We Get Started...
- How to Set Up a Pinterest Business Account
- How to Claim Your Website with Pinterest
- How to Set Up Rich Pins in WordPress
- Before Setting Up Your Pinterest Tag
- Install Your Pinterest Tag the Right Way Using WordPress
- Is Your Pinterest Tag Installed Correctly?
- How Do I Know if My Pinterest Tag is Verified?
- Deep Dive on Pinterest Event Codes [UPDATED]
- [NEW] How Do I Know if My Event Codes are Working?
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4
Additional Platform Specific Instructions
- Your Pinterest Tag and Shopify
- Placing Your Pinterest Tag and Event Codes in Squarespace
- [NEW] Placing Your Pinterest Tag and Event Codes in LeadPages
- Placing Your Pinterest Tag and Event Codes in ClickFunnels
- How to Install Your Pinterest Tag and Event Codes in Teachable
- [NEW] Placing Your Pinterest Tag and Event Codes in Thinkific
- [NEW] How to Redirect to a Custom Thank You Page in SendOwl
- The Basics: How TpT and Promoted Pins Work Together
- How to Set Up UTM Codes for TpT
- Tracking Sales Conversions for TpT
- [NEW] Tracking Sales Conversions for Etsy
- Helpful Tips for Finding Where to Install Your Pinterest Tag and Event Codes on Other Platforms
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5
Module 2: Why Should I Promote a Pin?
- 8 Reasons to Consider Promoting a Pin [UPDATED]
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6
Module 3: Choosing the Perfect Audience
- What is the Difference Between a Warm and Cold Audience? + When to Use Each
- How to Set Up a Custom Website Audience
- How to Set Up a Custom Audience of Existing Email Subscribers
- How to Set Up an Engagement Audience of People Who Interacted with Your Pins
- How to Set Up a Custom Actalike Audience
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7
Module 4: Setting Up and Optimizing a Promoted Pin Campaign
- Promoted Pin Keywords and Images [UPDATED]
- Keyword and Promoted Pin Stat Tracking Spreadsheet [NEW]
- Types of Promoted Pins - Which One Should I Choose? [UPDATED]
- How to Structure a Promoted Pin Campaign [UPDATED]
- A Glossary of Promoted Pin Acronyms & Terms [NEW]
- What is One-Tap and Why Does it Matter? [NEW]
- STEP 1: Set Up Your Promoted Pin Campaign [NEW]
- STEP 2: Set Up Your Promoted Pin Ad Groups [NEW]
- STEP 3: Choose Which Pins to Promote [NEW]
- STEP 4: Add Additional Ad Groups to Your Campaign [NEW]
- A Note on Optimizing for Conversions
- A Special Note on the Following Funnel Videos
- How to Optimize for Email Subscribers Using Landing Pages
- Maximize Conversions Using a Tripwire
- Tricks for Getting Conversions Directly From a Sales Page
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8
Module 5: Using Analytics for Better Ad Performance
- How to Set Up Custom Reports for Evaluating Ad Performance [UPDATED]
- How Do I Know if My Ad Performed Well? [UPDATED]
- Understanding the Promoted Pin Algorithm
- Breaking Down Ad Performance Metrics [UPDATED]
- Simple Campaign Problem-Solving Tips
- How to Use Pinterest Ad Results to Make Strategic Changes to Your Ads [UPDATED]
- What To Do if Pinterest is NOT Spending My Ad Budget
- How to Check Ad Performance in Google Analytics
- Promoted Pins or Facebook Ads?
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9
Module 6: Case Studies
- PLEASE READ BEFORE WATCHING CASE STUDY VIDEOS: Case Studies Disclaimer
- Case Study #1: Carly Campbell from Mommy on Purpose
- Case Study #1 Transcript with Carly Campbell
- Case Study #2: Ruth Rackley from By Oily Design
- Case Study #2 Transcript with Ruth Rackley
- Case Study #3: Rhonda Melogy from Multi Tasking Mom
- Case Study #3 Transcript with Rhonda Melogy
- Case Study #4: Kristen Raney from Shifting Roots
- Case Study #4 Transcript with Kristen Raney
- Case Study #5: Carrie Smith Nicholson from Careful Cents
- Case Study #5 Transcript with Carrie Smith Nicholson
- Case Study #6: Amber Roshay from Pen and Parent
- Case Study #6 Transcript with Amber Roshay
- Case Study #7: Kara Fidd from Simplifying DIY Design
- Case Study #7 Transcript with Kara Fidd
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10
Live Q&As
- Live Q&A 3-6-18
- Live Q&A 6-1-18
- Office Hours September 2018
- Office Hours October 2018
- Office Hours November 2018
- Office Hours December 2018
- Office Hours January 2019
- Office Hours February 2019
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11
BONUS STRATEGY
- How to Repurpose Promoted Pin Data in Your Organic Pinterest Strategy
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12
How to Become a Pinterest Virtual Assistant
- How to Manage Promoted Pins for Clients
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13
Where Do We Go From Here?
- Sign up to be an Affiliate!
- Additional Resources to Help You Succeed
- Case Study Opportunity