Course curriculum

  • 1
    Welcome!
    • Welcome to the Pin Practical Promotions!
    • Pin Practical Promotions Course Workbook
    • Pin Practical Promotions Primer
  • 2
    Pin Practical Promotions Course Special Bonuses
    • Bonus #1: 2 Free Months of Tailwind Plus Membership
    • Bonus #2: 1 Free Month of ConvertKit
    • Bonus #3 & 4: Pin Practical Promotions Facebook Group & Office Hours
    • Bonus #5: Promoted Pins Funnel Tracking Spreadsheet
    • Bonus #6: Done For You Promoted Pin Keyword Research by Niche
    • Bonus #7: Promoted Pins Funnel Cheat Sheets [update in progress]
    • Bonus #8: Pin Design Guide - Do This, Not That
    • Bonus #9: 10 Done-For-You Pinterest Canva Templates
  • 3
    Module 1: Prepping Your Account for Promoted Pins
    • Pinterest Ad Guidelines & Terms You Must Know Before Promoting a Pin
    • Before We Get Started...
    • How to Set Up a Pinterest Business Account
    • How to Claim Your Website with Pinterest
    • How to Set Up Rich Pins in WordPress
    • Before Setting Up Your Pinterest Tag
    • Install Your Pinterest Tag the Right Way Using WordPress
    • Is Your Pinterest Tag Installed Correctly?
    • How Do I Know if My Pinterest Tag is Verified?
    • Deep Dive on Pinterest Event Codes
    • How Do I Know if My Event Codes are Working?
  • 4
    Additional Platform Specific Instructions
    • Your Pinterest Tag and Shopify
    • Placing Your Pinterest Tag and Event Codes in Squarespace
    • Placing Your Pinterest Tag and Event Codes in LeadPages
    • Placing Your Pinterest Tag and Event Codes in ClickFunnels
    • How to Install Your Pinterest Tag and Event Codes in Teachable
    • Placing Your Pinterest Tag and Event Codes in Thinkific
    • How to Redirect to a Custom Thank You Page in SendOwl
    • The Basics: How TpT and Promoted Pins Work Together
    • How to Set Up UTM Codes for TpT
    • Tracking Sales Conversions for TpT
    • Tracking Sales Conversions for Etsy
    • Helpful Tips for Finding Where to Install Your Pinterest Tag and Event Codes on Other Platforms
  • 5
    Module 2: Why Should I Promote a Pin?
    • 8 Reasons to Consider Promoting a Pin
  • 6
    Module 3: Choosing the Perfect Audience
    • What is the Difference Between a Warm and Cold Audience? + When to Use Each
    • How to Set Up a Custom Website Audience
    • How to Set Up a Custom Audience of Existing Email Subscribers
    • How to Set Up an Engagement Audience of People Who Interacted with Your Pins
    • How to Set Up a Custom Actalike Audience
  • 7
    Module 4: Setting Up and Optimizing a Promoted Pin Campaign
    • Promoted Pin Keywords and Images
    • Keyword and Promoted Pin Stat Tracking Spreadsheet
    • Types of Promoted Pins - Which One Should I Choose?
    • How to Structure a Promoted Pin Campaign
    • A Glossary of Promoted Pin Acronyms & Terms
    • What is One-Tap and Why Does it Matter?
    • STEP 1: Set Up Your Promoted Pin Campaign
    • STEP 2: Set Up Your Promoted Pin Ad Groups
    • STEP 3: Choose Which Pins to Promote
    • STEP 4: Add Additional Ad Groups to Your Campaign
    • A Note on Optimizing for Conversions
    • An Important Note on Promoted Pin Funnels
    • How to Optimize for Email Subscribers Using Landing Pages
    • Maximize Conversions Using a Tripwire
    • Tricks for Getting Conversions Directly From a Sales Page
  • 8
    Module 5: Using Analytics for Better Ad Performance
    • How to Set Up Custom Reports for Evaluating Ad Performance
    • How Do I Know if My Ad Performed Well?
    • Understanding the Promoted Pin Algorithm
    • Breaking Down Ad Performance Metrics
    • Simple Campaign Problem-Solving Tips
    • How to Use Pinterest Ad Results to Make Strategic Changes to Your Ads
    • What To Do if Pinterest is NOT Spending My Ad Budget
    • How to Check Ad Performance in Google Analytics
    • Promoted Pins or Facebook Ads?
  • 9
    Module 6: Case Studies
    • PLEASE READ BEFORE WATCHING CASE STUDY VIDEOS: Case Studies Disclaimer
    • Case Study #1: Carly Campbell from Mommy on Purpose
    • Case Study #1 Transcript with Carly Campbell
    • Case Study #2: Ruth Rackley from By Oily Design
    • Case Study #2 Transcript with Ruth Rackley
    • Case Study #3: Rhonda Melogy from Multi Tasking Mom
    • Case Study #3 Transcript with Rhonda Melogy
    • Case Study #4: Kristen Raney from Shifting Roots
    • Case Study #4 Transcript with Kristen Raney
    • Case Study #5: Carrie Smith Nicholson from Careful Cents
    • Case Study #5 Transcript with Carrie Smith Nicholson
    • Case Study #6: Amber Roshay from Pen and Parent
    • Case Study #6 Transcript with Amber Roshay
    • Case Study #7: Kara Fidd from Simplifying DIY Design
    • Case Study #7 Transcript with Kara Fidd
  • 10
    Live Q&As
    • Live Q&A 3-6-18
    • Live Q&A 6-1-18
    • Office Hours September 2018
    • Office Hours October 2018
    • Office Hours November 2018
    • Office Hours December 2018
    • Office Hours January 2019
    • Office Hours February 2019
    • Office Hours March 2019
  • 11
    BONUS STRATEGY
    • How to Repurpose Promoted Pin Data in Your Organic Pinterest Strategy
  • 12
    Where Do We Go From Here?
    • Sign up to be an Affiliate!
    • Additional Resources to Help You Succeed
    • Case Study Opportunity
    • Let's Connect -- 1:1 Promoted Pin Review